Sign Up Bonuses Explained

While bookmakers will offer a variety of regular free bet offers for existing customers, sign up offers will offer the greatest individual amounts in free bets, thereby offering plenty of value for new customers.

You can see our free bets guide for a detailed look at free bets overall; but here we will walk you through how to capitalise on the many sign up offers advertised across the industry.

Sign-Up-Offer

Types of sign up offers

Every once in a while, a bookmaker may surprise you with a new customer offer that’s out of the ordinary. But, commonly, there are a set amount of go-to sign up offers a brand can provide.

A frequent sign up offer is the offer of a handful of free bets when you make your first bet with a new site: for example, bet £10 get £30 free. This would consist of three £10 bets on top of your initial wager. We will explore further examples below.

Other sign up offers can include promotions which offer enhanced odds, such as 50/1 on a certain outcome. To learn more about these types of offers, see our comprehensive guide on enhanced odds.

Some offers will also add a casino bonus as part of your reward; for example, bet £10, receive £30 in sports bets and £10 in online casino chips.
Other common sign up promotions see the bookmaker match your initial deposit, either with the exact amount or a percentage deposit bonus. Here, a first deposit of £50 could see the bookmaker give you a £50 bonus – usually in the form of bet credits, not withdrawable cash.

Just like in our free bets guide, however, we would always advise you to be certain of the exact terms and conditions before proceeding with any offer.

Capitalise on Sports Events

Capitalise on the big events

The perfect time to use a good sign up offer is during a big sporting event. In horse racing, major festivals often produce a raft of new customer promotions, while the start of a new season – or a high-profile match – will always create offers in football.

In the past, bookmakers have offered no deposit or money back offers during the Cheltenham Festival, as well as bet £10 get £40 in free bets when football either returned from an extended break or saw the start of a new season.

The benefits of such offers are plentiful. Were you to place a £10 bet and then use three free £10 bets, you would end up making a greater profit with the same results than by placing four £10 bets with your own money.

Let’s say you won two and lost two of those bets, you would still end up with the winnings from two out of four bets, making a profit. The same four bets with your own money, however, could leave you with a loss once the four matches are over, depending on the odds.

Choose your Free Bet

Multiple accounts

Ultimately, should you choose to take advantage of the numerous sign-up offers available, you will end up registering with multiple bookmakers.
While there is nothing wrong with brand loyalty – and you are perfectly entitled to have a preferred bookmaker – having as many options as possible will help you receive the best promotions and pursue the best odds.

Before you bet, compare. And if, for instance, you bet regularly with one bookmaker and see an appealing offer with a different brand, don’t be afraid to broaden your horizons. After all, sign up offers are designed to attract players by giving them great value.

Sign up Bonuses

bet365 – Get up to £100 in bet credits

When signing up with bet365, you have the perfect example of a sportsbook matching your initial deposit. In this case, if you deposit anything up to £100, bet365 will give you the same amount back in bet credits.

The minimum deposit is £5 and bet credits are non-withdrawable. The offer needs to be claimed within 30 days of registration and the minimum odds of your free bets has to be 1/5 (1.2).

Get up to £100 in Bet Credits
New Customers Only

*Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

888sport – 100% up to £150

Available for all new customers, 888sport offers a 100% up to £150 welcome bonus. This means if you were already planning on betting on a long-odds selection or accumulator, victory would earn you more money with 888.

Enter the promo code: 150Bonus when making your first deposit to claim this offer.

The minimum bet is £10. The full deposit amount must be wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days.

100% up to £100

*New sig terms: £10 min deposit using promo code “Top100” – The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Withdrawal restrictions and Full T&C’s apply

Paddy Power – £10 risk free

Paddy Power provides something slightly different, and a classic example of what can be called the money back market, with its ‘risk free’ offer.

If you are a new customer with the brand, you can place a bet of up to £10 on any sportsbook market and have your stake refunded in cash if the bet loses. In this case, the term cash means you can actually withdraw the amount – hence the term risk-free.

£10 RISK FREE
First Bet

18+. New customers only. Max £/€ 10 refund. Sportsbook only. Payment restrictions apply. T&Cs apply.

Ladbrokes – Bet £5, Get £20

In a slight variation of the same promotion offered by bookmakers like 888sport, Ladbrokes offers you four free £5 bets if you place one bet of £5 when signing up with the brand.

Again, your qualifying offer must be at odds of 1/2 (1.5) or higher.

While your stake is lower than with a £10 sign up offer, you are still getting four free bets (and five in total) for the price of one £5 bet.

Bet £5 Get £20 In Free Bets

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

Best Sports Betting Sites

    1
    Bet £10 Get £30 In Free Bets
    Our Score 10/10

    Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Withdrawal restrictions & full T&Cs apply

    2
    Bet £10 Get £10 In Free Bets
    Our Score 9.5/10

    *18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply ⇓

    3
    Bet £5 Get £20 In Free Bets
    Our Score 9.4/10

    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

    4
    Bet £5, Get £20
    in Free Bets
    Our Score 9.1/10

    18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.

    5
    Bet £10, Get £30 in Free Bets
    Our Score 8.7/10

    Register and place £10 or more on your first Sports bet at odds of Evens (2.0) or greater, and get £30 in free bets credited to your account within 10 hours of your first bet being settled.

    6
    Get up to £10 in Free Bets
    Our Score 8.5/10

    New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply.

    7
    Bet £15, Get £10 Free Bet
    Our Score 8.2/10

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply

    8
    £40 welcome bonus
    Our Score 8/10

    New Customers only; Min. deposit £15; Bonus amount 100% of deposit up to £50; Wager deposit and bonus 8x within 30 days; 4/5 Min. single odds or 2/5 min. acca selection odds; Max. stake contribution equal to the initial bonus; Certain bet types and payment methods excluded; See full terms; Terms apply; 18+

    9
    Up to £20 Free Bet if Your First Bet Loses
    Our Score 7.8/10

    New Customers Only. First settled bet £/€10 (£10 E/W+) – £/€20 (£20 E/W+) at odds 2.0+ qualifies.. If first settled bet loses, free bet credited within 24 hours of bet settlement, use within 7 days. Stake not returned. Full Terms and Conditions apply

    10
    Bet £10, Get £15
    Our Score 7.8/10

    18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods. Click to see full T&Cs.

    11
    Bet £10, Get £10 Free Bet
    Our Score 7.7/10

    New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max. conversion: £20. Excluded Skrill deposits. Full T&C’s apply

    12
    Bet £10 And Get A £30 Free Bet
    Our Score 7.6/10
    13
    Bet £10, Get £15 Free Bet
    Our Score 7.5/10

    18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.

    14
    100% up to £100
    Our Score 7.5/10

    Valid for new UK customers who have registered from 27/08/2020. Deposit using code SNWEL100. Valid once per customer. Bonus expires after 90 days. 8x turnover at 1.6 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £50. Multiple bets on the same market do not qualify.

    15
    Bet £10 Get £10 In Free Bets
    Our Score 7.5/10

    Valid until further notice | New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | 18+ | BeGambleAware.org

    16
    £10 Free Bet
    Our Score /10

    18+ | UK new customers only | KYC verified | £10 free bet | Min £20 Deposit | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply