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  • Both traditional and niche sports
  • Operating since 1886
  • Great UK customer support

Our Score: 10/10

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18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

3 Reasons to Play

  • Wide range of sports and games
  • Many banking options
  • Licensed inside and outside Great Britain
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Bet £5 Get £20 In Free Bets
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18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,

Brand Name
Ladbrokes Sports
Phone Number
0800 731 6191
Year Established
Registered Address
Ladbrokes Betting & Gaming Limited One Stratford Place, Montfichet Road, London, E20 1EJ
Registered Company Name
GVC Holdings Plc
UK Gambling Commission / 1611 - Alderney Gambling Control Commission
Live Chat Link
Available when logged in only
Reviewed by: Bailey Chapman

Ladbrokes Review

‘Where the nation plays!’ proudly scream the colourful TV advertisements, outdoor posters and digital display ads as Ladbrokes continues to try and appeal to old and new customers alike. It’s a journey they first started back in 1886 when its founders Messrs. Schwind and Pennington acted as commission agents for horses trained at Ladbroke Hall in Warwickshire. Over the years a number of famous (and infamous) celebrities have been used to promote the brand, ranging from the popular ex-footballer turned TV pundit Chris Kamara to the slightly more eccentric Italian football commentator Tiziano Crudeli. A trip to the Ladbrokes YouTube page to view some of their funny and sometimes bizarre TV commercials provides welcome relief between sporting action!

‘Ladbroke Hall’ would eventually lend itself to the current company name of Ladbrokes, and the company made its first foray into the world of sportsbook in 1962 with the opening of its first shop, and some 58 years later it still retains a strong presence on the High Street to go alongside its impressive online offering.

In late 2016 Ladbrokes merged with another high street and online giant in Coral to form the Ladbrokes Coral Group, a FTSE 100 company. This newly formed retail and online giant would soon draw the attention of other big companies, and in March 2018 Ladbrokes Coral Group was acquired by GVC Holdings Plc, bringing them under the same stable as other established brands such as bwin.com, Gala Bingo and Party Poker.

Getting started with ladbrokes

Never one to shy away from an enticing offer for new customers, new players wishing to join Ladbrokes can currently bet £5 and get £20 in free bets via their promotional sign up page.


Ladbrokes – Offer Landing PageCustomers wishing to take advantage of this offer merely need to hit the ‘Join Here’ button to begin the registration process, which begins by choosing a username and password combination and inputting one’s preferred email address:

Ladbrokes – Registration Page

 Be aware though, the username must be between 5-15 characters long, and it must also start with a letter. Passwords must also adhere to the following requirements and/or contain:

  • A letter
  • A number
  • 6 to 20 characters
  • Must not contain parts of your name or e-mail
  • Must not contain any of these special characters (‘ “ < > & % )
Ladbrokes – Registration Page Step 1

 Step 2 of the registration process is relatively painless with the customer required to provide their first and last name along with their date of birth – a prudent step bearing in mind the legal gambling age in the UK is 18+:

Ladbrokes – Registration Page Step 2

 The final step of the process is for the customer to provide their home address and choose whether to receive marketing communications via Email, SMS, Phone Call or Post:

Ladbrokes – Registration Page Step 3

 A nice final touch added by Ladbrokes to the registration process is to offer the chance for a customer to set a daily, weekly or monthly deposit limit if they have any concerns around playing too much, or simply want to work to a predefined amount of cash to play with. A customer will also have to accept Ladbrokes’ Fund Protection policy by ticking the checkbox. Hitting submit means you are now almost ready to wager your first bet!

Ladbrokes – Set Your Deposit Limits

Ladbrokes deposit options & terms

The final part of getting setup to place your first wager is of course to deposit some funds in your account – the usual array of options exist and at this stage the Live Chat feature also becomes available should you require any assistance. Customers can choose to deposit via:

  • Debit cards
  • PayPal
  • Paysafecard
  • Neteller
  • Skrill
  • Skill 1-Tap
  • Bank Transfer via Trustly
  • Instant Payments
Ladbrokes – Deposit Options

 We chose to make  a deposit via debit card in GBP, but there are also options to pay in:

  • Australian Dollars
  • Swiss Francs
  • Euros
  • Norweigan Kronar
  • New Zealand Dollars
  • US Dollars

Exchange rates are displayed at the time of deposit:

Ladbrokes – Exchange Rates On Deposit Page

After successfully making their first deposit, customers will get a confirmation message to show the status of the transaction and details about how the transaction will appear on your bank statement:

Ladbrokes – Deposit Page

Ladbrokes deposit and withdrawals

Customers should familiarize themselves with minimum and maximum deposit amounts. Currently the minimum deposit amount for new or existing customers is £5.00, whilst the maximum limit has been set to £100,000 (Neteller and Paysafe are restricted to £37,500 maximum deposit amounts). Depositing by any method other than bank transfer should see funds arriving instantly in the customer’s account ready to wager their first bet. Bank transfers will see customers having funds available in 1-5 working days.

Withdrawals from Ladbrokes are straightforward and hassle free – simply head over to ‘Banking and Balances’ under your profile (found in the top right hand corner) and hit withdraw:

Ladbrokes – Deposits and Withdrawals

Customers should select the same payment method as they did for their deposit in order to ensure a smooth and quick withdrawal process. Typical processing times are around 3-5 working days when withdrawing back to debit cards, reducing to 3-6 hours for PayPal and Skrill. The minimum and maximum withdrawal amounts mirror the depositing rules e.g. for debit cards the minimum amount that can be withdrawn is £5, with a maximum of £100,000.

In the unlikely event a newly registered customer cannot be verified automatically online as part of the registration and deposit process, Ladbrokes may seek to request further information to verify both age and address. Customers can upload documents such as:

  • Driving licence
  • Passport
  • Recent utility bill dated in the last three months
  • Bank statement dated in the last three months
  • Credit card statement dated in the last three months

New customer offer

With registration and the first deposit taken care of, it’s now time to place your first bet and utilize the new customer offer! Ladbrokes are currently offering the following offer: Bet £5 and get £20 in free bets. So what does this mean in practice and how do you go about getting this offer?

In reality this is quite a common offer that Ladbrokes uses for new customers and it is relatively straightforward to use this! The first step after creating an account and depositing an initial amount of £5.00 or more is to place a ‘qualifying bet’. Ladbrokes define a qualifying bet for the purpose of this promotion as placing a bet for £5 or more at odds greater than 1/2

Following on from successfully placing this qualifying bet, customers will then receive 4 x £5 in free bets, thus making up the £20 in free bets.


Place a qualifying bet on the outcome of an upcoming Football match on any one of the markets available – to keep it simple Team A to beat Team B at odds of 2/1 would match the criteria of a qualifying bet. The qualifying bet can also be placed on other markets such as yellow card count, corner count, first goalscorer etc. as long as the odds are above 1/2.

Customers will then receive their 4 x £5 free bets, which must be wagered using the same criteria – odds must be greater than 1/2 on the chosen market in order for the free bet winnings to be claimable.

Any bonus restrictions or small print?

Customers should be aware that this promotion is not available if they open new accounts and deposited funds with Paypal, Moneybookers, Paysafe, Neteller or Skrill. Other important restrictions include:

  • The Qualifying Bet must be made within 14 days of your account registration. Bets placed after this date will not qualify for this Sports Promotion.
  • Customers must use their free bets within 7 days of it being credited to their account, otherwise it will expire.
  • Free bets cannot be redeemed for cash at any time.
  • Free bets must be wagered in full i.e. £5 must be wagered and not a partial amount of the free bet.
  • Free bets can be redeemed on Win or Each-Way Bets and can only be used on the following listed Bet types: Single, Double, Treble, 4-Fold and Upwards Accumulator, Forecast and Combination.
  • Free bets are not valid on Football Jackpot, tote, other combination and multiple bets (i.e. Lucky 15s).
  • ‘Cash out’ is not available on free bets.
  • The value of the free bet will not be included in any winnings – in practice this means the customer will not receive the £5 if the bet is successful, but only the winnings earned on the bet.

What other promotions do Ladbrokes have?

‘Odds boost’ is a popular term coined by many of the leading sportsbook companies and Ladbrokes is no different! Put simply an odds boost is when Ladbrokes will, at its discretion, offer enhanced odds on certain events at no extra cost to the customer. These offers can typically be found under ‘Promotions’ when clicking on the profile icon in the top right hand corner:

Ladbrokes – Odds Boost Promotion

As can be seen above, at the time of writing Ladbrokes was offering Odds Boosts on six events. We took a look at one such option (Darts) and found enhanced odds available on a number of outcomes, such as which player would hit the most 180s and which player will have the highest checkout on the night:

Ladbrokes – Darts Odds Boosts

We highly recommend checking the daily updates on Odds Boosts, although as with free bets please check the full terms and conditions when logging into your account. Some key restrictions to highlight include:

  • This Sports Promotion is not available to customers who open NEW accounts & depositing funds with Prepaid Cards, Moneybookers, Paypal, Paysafe, Neteller or Skrill.
  • Only the first £/€50 of stakes for Non VIP and £/€500 for VIP will be struck at the boosted price. Staking limits may also apply.
  • A minimum of one Odds Boost token will be applied to each account daily. Further Odds Boosts may be applied for specific events / sports. These will be detailed in your Odds Boost page.

Ladbrokes Sportsbook

As you would expect from one of the major players in the Sportsbook industry, Ladbrokes pretty much has you covered, whichever sport you may want to have a flutter on! Ladbrokes offers comprehensive markets on all your favourite sports such as Football, Horse Racing, Cricket, Rugby, Boxing, Tennis and Snooker.

For fans of US sports, you are also in for a treat – Ladbrokes offers a wide range of markets on American Football, Basketball, Ice Hockey and Baseball, so are never far from the action across the pond.

In total we counted 35+ sports options available on the Ladbrokes Sportsbook homepage, including interesting new options such as eSports and Virtual sports – you can even have a wager on a game of Chess!

Not only does Ladbrokes offer a comprehensive and diverse range of sports to bet on, it takes its customers seriously by giving them a dazzling array of markets to bet on, either as outrights or in-play. A quick look at the upcoming German Bundesliga football fixture shows most games having close to a massive 200 markets available before a ball has even been kicked:

Ladbrokes – Future Fixtures and Number of Markets

With this incredible array of markets available, there is sure to be a bet that appeals to every punter. Corner counts, number of yellow cards, total goals scored, first and last goalscorer – it is all covered, with a number of these markets also offering cash out options to enhance the customer experience.

Placing a bet

Placing a bet with Ladbrokes is as simple as it comes, with a wide array of markets and sports on offer to choose from. We plumped for the upcoming top of the table clash between Bayer Leverkusen and Bayern Munich to place a wager on, and really enjoyed the level of stats available to help with our selections:

Ladbrokes – Betting Page Stats and Selections

With Bayern Munich in such prime form, we decided to plump for the runaway league leaders to continue their winning streak at 1/2, and were then served with this pop-up:

Ladbrokes-Odds Boost message

Hitting the odds boost button in the betting slip suddenly increased our odds from 1/2 to a marginally better 8/15, every little helps!

Ladbrokes – Betslip With Odds Boost

Happy with our selection, we hit the Place Bet button, and the betting slip duly updates to confirm the selection, total stake and total potential returns for this selection:

Ladbrokes – Bet Confirmation


Fans of Twitter can also take to social media to request a specific market, should the 250+ already available still fail to deliver them what they want! Below is a selection of prices Ladbrokes have offered in response to #getaprice tweets from their customers, don’t be shy to get involved as well!

Ladbrokes – Get a price

Live streaming

Ladbrokes offers its customers access to live streaming events all year round, another great feature that allows customers to watch events for free from the comfort of their home and also get involved in the action!

Ladbrokes – Live Streaming With Odds

With high quality streams, this option allows customers to not only enjoy a fix of free sporting action, but also get involved in some in-play action. In the above event customers can get involved by betting on the outcome of the ongoing tie break in real time, with the option to cash out at any stage should they wish to do so. With sports streamed from around the world almost continuously such as Football, Tennis, Baseball, Badminton to name a few, there is sure to be something to pique the interest of keen sports fans.

Ladbrokes exchange

Not necessarily renowned for a betting exchange compared to the likes of Betfair for example, Ladbrokes are one of the select few bookmakers that run a betting exchange alongside their sportsbook.

While the list of sports available is a little smaller in the exchange compared to the main sportsbook (don’t expect to see Chess appearing on the exchange for example!), we still found 24 sports available on the exchange at the time of writing.

The Ladbrokes exchange is subject to different rules in terms of minimum stakes.

For example customers depositing in GBP are subject to a minimum stake of £1, and a maximum stake up to their total balance.

Using the Ladbrokes exchange has several benefits, including:

  • Live Streaming – customers can enjoy live streams of Horse Racing and Greyhounds.
  • Ladbrokes’ own ‘Soccer Stats’ feature which shows current league form, recent head to head fixtures results, winning/losing margin, team statistics, and match by match performance throughout the season.
  • Ladbrokes push technology platform ensures prices are always up to date to the second.
  • Customers can seamlessly use their existing Ladbrokes account to login and use on their Exchange account.

Loyalty scheme – Ladbrokes grid card

Ladbrokes runs a loyalty card scheme for its customers which is available to use both online and in its shops. The main benefits we see for the online customer obtaining this card (free of charge) is:

  • Exclusive to The Grid – football coupons as well as football and horse racing money backs special offers.
  • The Grid News page lets you see all our latest Grid giveaway – past winners have included trips to Vegas and Cheltenham, others heading to Ascot races and one lucky customer scooping £10,000 in cash.

The Grid is available to sign up via the top navigation bar, or alternatively head over to your profile icon in the top right and find it at the bottom of the menu where you will be prompted to generate a Grid Card number. It’s that simple and easy!

Ladbrokes Sports Verdict

In conclusion, we’re firmly giving Ladbrokes a big thumbs up! If we start with the ease of registration, it took no more than two minutes to register an account, get verified and deposit our initial stake money – fast and efficient with no hiccups. Live chat is also available on the registration pages should you encounter any problems, so getting an account live with Ladbrokes looks to be simple and straightforward.,Ladbrokes also offers flexibility in allowing customers to opt for multiple deposit types and currencies.

With £20 in free bets on offer, Ladbrokes are certainly not the worst in the market when it comes to free bets, and new customers should take advantage of this. Wagering requirements of odds greater than 1/2 are reasonable as well, although the free bets themselves are not included in the winnings.

Where Ladbrokes excels is in the number of sports it offers and markets within them – with over 35+ sports available. Such a wide range of diverse and interesting sports such as American Football, Baseball, eSports and Virtual ensures there is something that appeals to all customers. The volume of markets available also makes for an enjoyable experience – a single football game we checked had close to 200 markets available to bet on, so there will sure to be something for the casual fan betting on a simple win/lose basis all the way through the deep thinker who has been analysing corner and yellow card counts.

Your questions answered

Is Ladbrokes a safe website or a scam?
Ladbrokes as a business has been around since 1886, so it’s fair to assume that it is a legitimate business that is not looking to scam its customers. It is part of the GVC Holdings Plc group, a FTSE100 listed company that also owns a number of other reputable brands such as bwin.com and Gala Bingo, so customers should feel perfectly confident placing bets with Ladbrokes and not be worried about anything untoward going on.
Are deposits and withdrawals safe?
Ladbrokes use 128 bit Secure Socket Layout (SSL) encryption software. This means that any information entered, such as payment details, is automatically protected. Ladbrokes also further secure private information using SSL Certificate from VeriSign. In addition to the above, Ladbrokes uses Mastercard SecureCode, Verified by Visa and 3-D Secure protocols, all of which enhance security options available to the customer. More details can be found here: https://help.ladbrokes.com/en/general-information/payments/general/security
What level of customer support does Ladbrokes offer?
Ladbrokes has a great and comprehensive Frequently Asked Question section (FAQ) which is very detailed and covers a large selection of topics and scenarios around deposits and withdrawals, account registration, markets, how to qualify for free bets etc.It also has a a fund ‘Betting Terminology’ section which is great for those customers who may be new to sports betting. In addition if self-service is not your thing, live chat, email support and a customer support phone number that is available 24/7 are also great options - reaching out on Twitter is also a great way to get a quick response.
What devices can I use to access Ladbrokes?
Ladbrokes is available and easily accessible on all devices including desktop, mobile and tablet. On mobile customers can either opt to use the app, available from both the Apple and Google Play stores or go directly to the website in Safari, Chrome or similar browsers for a smooth mobile experience. Customers should find their experience seamless regardless of their choice of device, with all the features of desktop including depositing and withdrawing money available across tablet and mobile devices.
Are there any restricted countries?
Yes - due to local laws and that will prevail, customers in the following countries are not eligible to place bet on Ladbrokes: Afghanistan, Albania, Algeria, Angola, Anguilla, Armenia, Australia, Austria, Bangladesh, Belarus, Belgium, Benin, Bosnia, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Croatia, Cyprus, Czech, Denmark, Djibouti, Egypt, Equatorial Guinea, Eritrea, Estonia, Ethiopia, FYROM, Finland, France, Gabon, Gambia, Georgia, Germany, Greece, Greenland, Guam, Guinea, Guinea-Bissau, Hong Kong, Hungary, Iceland, India, Indonesia, Italy, Ivory Coast, Japan, Kazakhstan, Kenya, Laos, Latvia, Lesotho, Liberia, Libya, Lithuania, Macao, Madagascar, Malawi, Malaysia, Maldives, Mali, Mauritania, Mayotte, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Nepal, Netherlands, New Zealand, Niger, Norway, Pakistan, Philippines, Poland, Portugal, Romania, Russia, Rwanda, Samoa, Serbia, Singapore, Slovakia, Slovenia, Somalia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Thailand, Togo, Tonga, Tunisia, Turkey, Turkmenistan, USA, Uganda, Ukraine, Uzbekistan, Vanuatu, Zimbabwe.