William Hill announced that it has signed the European Gaming and Betting Association (EGBA) pan-European code of conduct for responsible online advertising released earlier this week.
The main goal of the newly created code is to supplement and enhance legislation that is already in place. It will also include steps regarding moderation of content, the security of underaged EU citizens, responsible gambling, and interventions in the social media.
This news comes after the EGBA announced the first pan-European advertising code earlier this week. By signing the EGBA’s new advertising initiative, William Hill has committed itself to the Association’s long-term vision for improving gambling advertising standards across Europe.
Patrick Jonker, the Managing Director for William Hill International said: “We are very pleased to join the initiative by the EGBA. As license holders within numerous markets, our advertisement policies always follow the local regulatory frameworks. During these difficult times, we welcome any initiative that will offer additional protection of minors.”
EGBA Secretary General, Maarten Haijer has added: “Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. We encourage other gambling companies to sign up to the code and look forward to engaging with Europe’s authorities to ensure its success.”