The UK Gambling Commission and representatives of more than 30 gambling operators have revealed that important progress is made to ensure safe gambling conditions for citizens across the country. The first step of the upcoming reform will be to introduce a minimum age requirement for VIP memberships.
As of 14th April 2020, only players above the age of 25 will be eligible to earn a VIP status. In addition, all players will be required to pass thorough financial checks before qualifying for this incentive.
The parties also pledged to put additional effort into protecting children and vulnerable young adults from online advertising. This will be achieved by more diligent use of customer data and targeting customers that are 25 years old and above. This reform will be enforced on July 2020 and also includes advertising on social media, which has become a norm in the industry.
The last reform is regarding the games and the way they operate. In order to protect users, especially young ones, the casino industry is encouraged to support responsible designs and products. This includes removing turbo buttons and introducing minimum spin speed on all slot games, and removal of split screens and other features that may cause customers to lose control whilst gambling.