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UK sportsbooks turn to darts and FIFA tournaments

By Cecil Cabot - Contributor
6 months ago

Popular UK sportsbook companies like Sky Betting & Gaming, William Hill, 888 Holdings, GVC Holdings, and Bet365 have started featuring FIFA tournaments and Home Tour Dart on their sportsbooks as a replacement for popular betting categories.

Amid the pandemic, many sportsbooks companies are struggling to supply interesting betting opportunities. With major leagues and big sports events being postponed across the globe, sportsbooks are expanding their offer to less popular sports like table tennis, as well as free-to-play competitions.

The next big thing in the sports betting industry is Home Tour, a dart tournament where professional players play from their homes and stream the game through a video feed. Home Tour represents a unique chance for online bookmakers to offer major darts markets.

Concurrently, Premier League stars and many others are playing side by side in home tournaments on the popular video game, FIFA 2020. Just like land-based bookmakers, sports betting websites are focusing on FIFA and darts, and not on gambling alternatives such as casino and poker. Some companies like DraftKings and 888 Holdings have increased the presence of virtual sports offerings on their platforms.

However, the question remains whether or not these new betting opportunities will be attractive enough to help companies boost revenues. Only time will tell.