Toals, who boast the largest betting shop in Ireland and the UK, have accelerated their print-to-digital transition with the launch of new interactive Racing Post Digital Betting Shop Display (BSD) screens across their retail shops in Northern Ireland.
The sportsbook brand continues to follow its digital-first approach to betting by installing new state-of-the-art interactive horseracing screens.
At the launch of the digital display, CEO Gary Toal commented, “It is vital for our customers to see Racing Post content available in our shops as we know just how valuable it is. Their content is just as good on the new screens as it was in the paper.”
The Racing Post BSD has been a strong support for bookmakers since its launch more than two decades ago and the new screens showcase the same great content, but in an interactive format. With the advanced touchscreens, Toals customers can compare the detailed form for horses side by side.
For the more casual punters, the new interactive screens also contain key Racing Post content, including Verdicts and the Predictor, which enables them to make informed betting decisions.
The screens can be visited in three shops in Ballymena, Portadown, and the flagship store in Belfast.