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Relax Gaming resumes rapid expansion with 32Red partnership

By Allison Shor - Contributor
3 weeks ago

Relax Gaming, the iGaming aggregator and supplier of innovative content, has signed a new agreement to lunch a collection of its premium proprietary and third-party online casino content with 32Red.

The deal gives the gambling platform access to Relax Gaming’s diverse range of proprietary products, which includes casino and slot games such as Temple Tumble and Money Train, and La Fiesta, which is the aggregator’s most recent high performer with players.

Owned by Kindred Group – a longstanding partner of Relax – 32Red is one of the UK’s most well-established and well-known gaming companies, offering a variety of casino and slots entertainment as well as dozens of table games i.e. Roulette, Poker, Blackjack, and more.

The integration of content will commence via Microgaming’s iGaming platform.

Daniel Eskola, Relax Gaming CCO, said: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their team so far. We’re excited to offer our innovative and engaging content to select Microgaming clients.”

Leon Thomas, Commercial Director at Microgaming, added: “Microgaming is delighted to support 32red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner.”

Neil Banbury, the UK General Manager for Kindred, parent company of 32Red, commented: “Delivering the best games to our customers is paramount at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.”

Relax Gaming has been supplying the industry’s leading operators for more than 10 years and has a portfolio of 1000+ casino games and third-party games. It is provided through the company’s Silver Bullet program for commercially represented partners and Powered By program for commercially independent partners.

The company’s growing network features brands such as Royal Panda, Bethard, SlotsMillion.com, Wildz, and Videoslots.

In addition, it holds licenses in several jurisdictions, increasing its regulated presence. It is licensed by the Malta Gaming Authority, the UK Gambling Commission, and the Romanian National Gambling Office, and is certified in a number of regulated markets including Sweden, Denmark, and Latvia.