Paddy Power has teamed up with the football club, Motherwell, and charity, Missing People, in a bid to raise awareness of missing people. The popular sportsbook placed 1,190 cardboard cut-outs of blank silhouettes across the South Stand at Motherwell’s Fir Park home stadium. The campaign started in time for Scottish Premiership return to stadiums this weekend.
Blank silhouettes represent “Paddy Power’s Missing Fans” as written on multiple banners posted across the stadium. In addition to this, Paddy Power will also put photos of missing people in the windows of their shops across the UK, according to the location of where they were last seen.
“We all know fans are missing from football at the moment, but some are missing from wider life, too,” a spokesman from Paddy Power said. “We hope this campaign, and striking image, can spark conversations across the country – as the majority of our customer base are young men, the demographic that’s most at risk of going missing.”
According to Missing People, one person is reported missing in the UK every 90 seconds, which makes an average of 35 in the length of time it takes to complete a football match.