The National Football League (NFL) has named 88sport as its first official sports betting partner in the UK and Ireland.
As part of the deal, the Gibraltar-based online gambling company has also become the official sports betting partner of the Super Bowl and the NFL London Games during the 2020/2021 season.
In addition, 888’s branding will feature during the UK pay-TV broadcaster Sky Sports’ coverage of the playoffs, the Super Bowl, and Sunday and Monday Night Football (MNF).
Fans of 888sport will be provided with a wide variety of engagement opportunities throughout the season, including the launch of a newly weekly social video series called ‘The Punt’, which will see a celebrity panel discuss the major talking points throughout the games. This will be available to watch via the operator’s social channels.
Chris Halpin, NFL Executive Vice President, Chief Strategy and Growth Officer, commented: We are delighted to partner with 888sport, our first official betting partner. It is a brand that will help us deepen fans’ engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy.”
The partnership will have 888 grow its NFL presence, expanding on the group’s sponsorship of the New York Jets in the US.
The new NFL season started on 10th September as the Kansas City Chiefs succeeded with a 34-20 win over the Houston Texans.