The online gambling company, LeoVegas has announced that they have finished migrating 12 UK-facing brands under the name Rocket X to the proprietary platform.
Rocket X consists of a dozen popular iGaming brands including 21.co.uk, Bet UK, and Pink Casino. LeoVegas obtained them from three different companies in early 2018 and has now made the first step in implementing the sites onto a single platform.
LeoVegas explained how the integration of their UK-facing brands onto the proprietary platform will help create a more focused business. They hope that this implementation will also provide a better customer experience as it offers a variety of payment methods, games, and features.
Gustaf Hagman, LeoVegas CEO, expressed great satisfaction with how fast and efficient the integration was, especially considering circumstances and most people working from home. According to him, this move represents an important milestone for the entire LeoVegas group and employees working in the UK market.
After the acquisition of the Rocket X brands, and before they were migrated to the proprietary platform, all gambling activities in the UK market were provided on the third-party platform. LeoVegas proudly explained how the company now has full control over its operations.