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LeoVegas and Kambi extend sports betting partnership

By Cecil Cabot - Contributor
4 weeks ago

The sports betting supplier Kambi Group has agreed to extend its technology partnership with the award-winning operator LeoVegas to cover all of its sportsbooks.

Since Kambi was selected to power LeoVegas sportsbook in 2016, the operator has been able to take bets in a number of markets such as Great Britain, Sweden, Denmark, and Spain. The expanded relationship will see LeoVegas’ current range of sports betting brands, including BetUK and 21.co.uk, upgrading to the supplier platform. BetUK’s sportsbook was previously powered by SBTech, through a deal agreed in July 2018 with Rocket X, the parent company of several brands acquired by LeoVegas that January.

Kristian Nylén, Kambi CEO, said: “We are proud to agree on this partnership extension with LeoVegas, and that Kambi will now provide its sports betting services to the other popular brands in the LeoVegas group. Kambi is the partner operators can trust to provide the powerful sportsbook core and flexible technology they need to unlock their sports betting potential, and it is fantastic to have this recognised by an operator as highly regarded as LeoVegas.”

Mattias Wedar, Chief Product & Technology Officer at LeoVegas, commented: “We are pleased to continue our sports betting journey with Kambi, a partnership which has brought about real success as we continue to deliver our sports betting ambitions and becoming the King of Casino.”