Both Paddy Power and GVC Holdings revealed they will open their betting shops in England on Monday 15th June, just in time for Royal Ascot (16th – 20th June). Isle of Man-based gambling giant GVC Holdings announced the reopening of English bookmakers, while Paddy Power has included Irish shops as well. Sportsbooks in Scotland, Wales, and Northern Ireland will remain closed until their local governments give further notice.
Considering unprecedented circumstances that their retail stuff is being exposed to, Paddy Power launched an in-store “Do Your Brit” campaign. The main goal of the campaign is to inform customers of hygiene and safety protocols.
“As our shops reopen, our number one priority is keeping our customers and team members safe. So, all our shops will follow the latest government guidelines on social distancing,” they stated.
To ensure the safety of both punters and Paddy Power employees, they are limiting the number of people inside in the betting shops and using 2-meter floor markings to maintain social distance between customers. Retail staff will suggest all punters use the hand sanitizers available, make contactless payments, and take the bet-slip pens with them after they’ve placed their bet.
GVC Holdings installed glass barriers on cashier-points and announced strict property maintenance checks regarding the cleaning and disinfection of machines, tables, and screens. New floor markings and wall signs will remind customers to keep social distance, and all Ladbrokes and Coral betting shops will have additional hand sanitizer stations. GVC also trained staff on new measures and equipped them with protective gear such as face masks and disposable gloves.
The maximum number of customers in Coral’s and Ladbroke’s betting shops will highly depend on their size and layout, with entry and exit procedures being enforced. The company implemented special bet-placing and payment processing measures as well.
GVC Holdings also decided to focus on the promotion of responsible gambling. Through increased monitoring of customers’ behavior, the company hopes their staff will identify potentially vulnerable players and prevent problem gamblers from getting access to gambling services.