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Greentube and 888casino partnership extends to Italy

By Allison Shor - Contributor
1 year ago

Greentube, Novomatic’s interactive division, has proudly announced that it will supply its online casino games to 888casino in Italy under a brand new deal.

888, one of the world’s leading gambling and entertainment solution providers, will host Greentube’s adaptions of land-based titles that are already available in the Italian market. 888casino players will have access to popular online casino slots such as Book of Ra deluxe, Lucky Lady’s Charm deluxe, and Dolphin’s Pearl deluxe, all are due to go live soon.

CFO/CGO of Greentube, Michael Bauer, complimented 888 as “one of the biggest brands in the industry.” He further spoke: “Our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation, we will significantly strengthen our position in the country.”

A loyal fanbase in Italy has already formed following the supplier’s entry to the market in 2018, and they wait in anticipation for the upcoming titles.

Currently, Greentube’s content is live with 888casino in several regulated markets, including Sweden which recently launched its games with the operator, and Belgium.

Guy Cohen, SVP of B2C at 888 has expressed the company’s excitement on the partnership and positive outcomes it will bring, adding: “At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles.”