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BoyleSports expands retail betting portfolio

By Allison Shor - Contributor
1 year ago

Irish bookmaker BoyleSports is currently in talks to expand its betting operations in the UK.

The company aims to acquire more betting outlets to secure its presence and growth in the UK’s gambling market despite current COVID-19 concerns.

Founded in 1982 and based in Dundalk, BoyleSports has become the largest betting shop owner in Ireland with nearly 300 venues.

Expansion through acquisition

Last summer, the bookmaker entered the UK retail market when it acquired independent chain Wilf Gilbert’s 13 betting outlets in the English Midlands and rebranded them. And earlier this year, the company purchased 35 betting shops owned by William Hill in Northern Ireland and the Isle of Man. BoyleSports reportedly paid between £10million and £15million for the shops, which is its largest acquisition to date.

Other recent purchases include Mulholland Bookmaker, a Galway-based company, and Bruce Betting, a Dublin-based company.

BoyleSports’ aims for 2020

The sports betting operator is said to be largely focusing on building its presence in the Midlands region, and currently owns 19 betting outlets across Birmingham, Coventry, and Stoke. By the end of the year, BoyleSports plans to own up to 100 regional UK shops (excluding in London) and is believed to be looking at further expansion opportunities in Northern Ireland.

Just like the rest of the industry, BoyleSports was heavily impacted by the COVID-19 pandemic and was forced to shut down operations in mid-March, which caused massive losses, hampering the company’s growth. Fortunately, they were given the green light to re-open their shops in late-July but continued to see a decline in revenue due to prolonged lockdowns and the suspension and cancellation of major sports events.

Still in its early stages of expanding and as more sports events continue to take place behind closed doors, it is without any doubt that BoyleSports will continue to grow and see a gradual improvement in its profits.