UK Betting and Gaming Council had once again lauded the success of the whistle-to-whistle ad ban, just before the start of the new seasons of the Premier League and English Football League on Sky TV and BT Sport. Football returned to action this weekend, following a short break after the extended 2019/2020 campaign concluded last month.
According to the BGC, the ban that started in August 2019 helped reduce the exposure of children to the gambling adds by 97%. In the first five months that the ban was in effect, there was a total reduction of 1.7 billion when it came to views for gambling ads on TV. Their research found no apparent displacement of gambling advertising to other evening sports programs.
Michael Dugher, Chief Executive of the Betting and Gaming Council, said: “The BGC was set up to improve standards in our industry, and this is a clear example of that commitment.”
Dugher also invited the government to tackle the issue of the gambling black market, as such operators have no interest in safer gambling or protecting their customers and do not work to the same responsible standards as BGC members.