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Betting Firms Should Check Users After 60 Minutes

By Rebecca Latios - Contributor
2 years ago

The UK Gambling Commission (UKGC) has issued a new set of measures to ensure further protection of consumers during the Coronavirus lockdown. From now on, betting companies must check in with users after one hour of play. That way, they hope to protect the most vulnerable customers as some of them might be exposed to a higher risk of problem gambling in this uncertain time.

New Lockdown Guidance

The UKGC explained how firms already hold the data that helps them understand their customers’ behavior and the amount they can afford to gamble. The company added how gambling platforms can easily contact users via live chat feature or a phone call which can result in the customer being excluded from play. This type of check-in is nothing out of the ordinary, but in the past, there were no strict time limits set.

The new lockdown guidance also includes requirements such as stopping all reverse withdrawal options until further notice, ceasing bonus offers and promotions that display ‘harmful indications,’ reviewing safer gambling thresholds and triggers for new customers, and further affordability assessments for new users. Immediate deposit limits and blocking of players showing signs of harmful behavior must be enforced too.