Casino and sportsbook operator Yabo Sports has been named the official regional partner for AC Milan across Asia. The partnership will be ‘long-term’ and last for the next three years and has the goal of delivering creative sports entertainment experiences to fans within the continent.
Licensed by the Gambling Commission of Great Britain, Yabo is partnered with TGP Europe Limited, a stalwart company holding many years of extensive experience within the industry which allows them to offer top quality content and high security levels for privacy and confidentiality.
MC Milan, a club with the second largest fan base in Asia, will look to increase its brand presence even more through the use of ‘interactive fan experiences’ with Yabo Sports.
Speaking on the agreement, Casper Stylsvig, AC Milan’s Chief Revenue Officer, commented: “We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localized partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy.”
As a result of the partnership, Yabo Sports has been added to MC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. The gambling platform will also look at enhancing and growing its reputation through the use of localized activations and collaborations with the Serie A side.