888 Holdings has partnered with Betgenius in a bid to provide global in-play and pre-match content for its sportsbook brand 888sport.
Betgenius, whose parent company is Genius Sports Group, will supply 888 with BetBuilder as well. Bet Builder is a leading automated same-game accumulator product which offers punters a great variety on pre-match odds. As part of the content provided, Betgenius will deliver live football, tennis, basketball and volleyball pricing, with most of the in-play content powered by official data from over 300 sports.
Guy Cohen, SVP, Head of B2C at 888 Holdings, expressed belief Betgenius’ flexible technology solution will enhance 888sport through high-quality data and content.
Jack Davison, the Chief Commercial Officer at Genius Sports, proudly added: “It’s testament to the quality of official data and flexible technology that 888 has selected Betgenius to be part of that journey.”
Davison further explained how, as 888 takes further control of its sportsbook with the move to a new platform, offering the right content and trading strategy is a huge opportunity to differentiate in every market.
This deal is a part of 888’s plan to expand its sportsbook capacities following its acquisition of BetBright, an entertainment and betting platform in March 2019.